Royal Enfield MIY initiative
Royal Enfield one of the biggest two wheeler manufacturers in India has come up with (MIY) Make it yours initiative for classic 350 .Royal Enfield has launched MIY initiative , for classic 350 and Meteor for now and will gradually add more products to this initiative.
MIY help it's buyers to customise their classic 350 choosing from 2 colour options Metallo Silver and Orange Ember at 1.83Lac (ex showroom).Also buyer can add accessories to the bike ,this can be done with the help of Royal Enfield mobile application or website which has 3D configuration.
Royal Enfield is a big player in the Indian market since long time and new competition has also emerged over the period of time like Jawa , Bajaj dominar400 ,Honda highness CB 350 and Benelli imperiale 400.
Having all this Royal Enfields sales chart has always been on the higher side due to such small add-ons and evolution in their bikes over the period of time .
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